1200% more shares for video content. That’s incredible, isn’t it? In the era of social media, corporate videos have become an essential tool for businesses to communicate with their audience. As more and more people turn to social media for information, corporate videos have become a powerful way to grab their attention and convey important messages. Here are some reasons why corporate videos are important in the social network era:
Increased engagement
Corporate videos have been found to be more engaging than any other type of content on social media. Video content has been shown to generate 1200% more shares than text and image content combined. This increased engagement can help businesses reach a larger audience and increase brand awareness.
Convey complex information
Corporate videos can be used to convey complex information in a way that is easy for the audience to understand. Videos can use animation, graphics, and visual aids to help explain complicated concepts or processes. This can be especially important in industries such as technology or healthcare, where the information can be difficult for the average person to understand.
Showcasing products or services
Corporate videos can be used to showcase products or services in a way that is more engaging than traditional advertising. Videos can demonstrate the features and benefits of a product or service, as well as provide customer testimonials, which can help build trust and credibility.
Building brand identity
Corporate videos can help build brand identity by conveying the company’s values, culture, and mission. This can help businesses establish a connection with their audience and differentiate themselves from their competitors.
Increased SEO
Corporate videos can also help businesses improve their search engine rankings. Videos can be optimized for search engines, which can help them rank higher in search results. This can lead to increased visibility and traffic to the company’s website.
In this video by Armando Levy, founder of Future Press and LinkEDU, you will discover how to produce informative corporate videos, which are precisely the most sought after by consumers and service users. Future Press has been producing informational videos for clients since 2007.
Video in Portuguese with subtitles in English. This course is free. Knew ours Terms and Conditions.
